Description about who and what the business is. One or two paragraphs that summarize everything that’s relevant for the business prospects to know about what the business offers and for whom. It can include a summary of how the business works and what problem it solves.

This section can focus on the history and/or brand story of the business. Storytelling can include why and how the business was first founded, what problem it is helping to solve, how it is contributing to improving the industry, the milestones over time, etc

Important events in history can include: when the idea of the business first came about, the first business transaction, how many employees started and grew over time, etc.